Content is the lifeblood of your website. It's
what brings people there and it's what keeps them coming back for more. The
more valuable and helpful the content on your site, the better chance you have
at ranking higher in search engine results pages. However, over the past few
years, Google has been cracking down on websites that were simply providing a
lot of low quality or duplicate content. And that’s where the Helpful Content
update comes to play. This update has sent many businesses scrambling to make
sure their sites are in compliance with these new requirements. This guide from
the experts of white
label digital marketing will help you understand what the update is
all about.
What Is Google's Helpful Content Update?
In recent years, articles discussing so-called
search engine-first content or SEO content have popped up everywhere, on blogs
and social media including Facebook and Twitter. That’s because, searchers are
frustrated when they land on pages that do not answer their queries and yet
rank well in search for the keywords. Such websites publish content for the
sake of visibility on SERPs, rather than actually providing answers the users
are looking for. As a result, Google is addressing this situation by pushing
out its latest Helpful Content algorithm update.
Google's Helpful Content update is a change that
affects the search engine's ranking algorithm. The new update will affect how
high up a webpage will rank in search results, based on how helpful it is
deemed by Google. As per a white label SEO agency, this update will take
on sites with an overwhelming amount of poor/mediocre quality content, which is
often aimed at search engine bots. In other words, Google will prefer only
those content that are solely written with readers in mind, when it comes to
ranking.
What Content Will be Most Impacted by the
Update?
The following types of content will get the most
attention from Google with this update.
·
Shopping
·
Arts and Entertainment
·
Online education
·
Tech
The content pertaining to these areas seem to
have written for search engines the most. Internet users are looking for
content that are easy and digestible to read, so if a website fails to cater to
their visitors’ needs, they are sure to find their rank go down sooner.
Speaking of Online Education, Google’s Search
Liaison Danny Sullivan clarified in his tweet, “Generally tutorial, things
meant to teach something, not really formal courses. But again, it's not
focused on any particular area. That's just one example where we see notable
improvement but there are others and any query about any thing might benefit.”
What Should We Do Next?
To gain
ground on white
label SEO, Google advises you to follow the tips below.
1. Do Write From Experience
The most important tip Google provides content
creators is this - write about something only if you have first-hand experience
on it. When you write a post about something you haven't experienced for
yourself, there are two major problems.
The first is that you are not an expert on the
topic. This means the information in your post will be less reliable, because
you're basing it off of secondhand knowledge. The second issue is credibility.
If someone reads your post and sees that you are just guessing at what might be
happening/should happen, they might think twice before trusting the rest of
your post with this new data point. So, the next time you start writing a blog
post, ask yourself if you have any experience or expertise on the subject. If
not, it's best to focus on another topic.
2. Your Website Should Focus on a Niche
What does this mean? Google advises not to
publish content on different topics or industries in your site. Granted, it
might be tempting to include a bit of everything. But this can lead your site
to become less focused and result in lower rankings on search engine results.
The best way to go about creating great content
for white label local SEO is focusing on one niche
topic at a time. Let’s assume you have a pet supply website with information
about animal breeds, types of food and essential pet products for sale. Don’t
add articles about anything else that has nothing to do with pet care. Just
focus on one area for now, so you can create great quality content that is
optimized for search engines and also appealing to your audience.
3. Provide Answers to a User's Queries:
Google's algorithm looks at the type of website
you have and the quality of your content you post. This means that if you want your
content to rank higher, it should not just promote your company. Instead, it
should provide value for the reader and answer their questions.
Simply put, you need to focus on creating an
enticing and informative blog post or website. Analyze what a user might be
trying to find when they come across your content. If they want instructions on
how to bake brownies, for instance, then make sure your instructions include
all of the steps necessary. Provide pictures as well so they know what it
should look like at every stage of cooking.
Wrapping Up: By
deploying the Helpful Content update, Google commits to enhance the search
experience for its users moving forward. Creating straightforward and
user-friendly content will help your site stay relevant in the digital space.
Talk to the best white label SEO experts if you have any
questions.
